Howco Group

Logo Design, Brand Identity
Available for Freelance / Creative Partnership.

Capturing Ideal Client Relations

Howco fabricates components from highly specialized alloys for the energy industry. One of the more interesting aspects of Howco was their approach to client relationships. The products that they offer are so specialized and precise that collaboration is of the utmost priority.

Due to the heavy emphasis on collaboration, we at Hawkeye designed a symmetrical ambigram whose pieces fit perfectly into one another.

Conclusion

The icon was designed to a very specific grid system, with points in the icon that “unfolded” from one another to symbolize this sense of an evolving identity.